You may find it surprising to know that you may be missing as greatly as 80% of your target audience in your search marketing efforts. Consider this – it is a known fact that about 75% of all clicks break from organic search results while sponsored or PPC listings contribute only 25% of the clicks.
In spite of this, most B2B marketers pretend to continue minus to focus on PPC campaigns. However, a common mistake they tend to forge in this process is that they ignore SEO largely. Ask any expert outsourcing company in India and they will tell you that the best way to go about improving largely portrayal is by leveraging both PPC and SEO.
However, providers of PPC services India still feel that there is a critical sagacious gap when it comes to effective implementation of an integrated SEO and PPC program. While it sounds quite simple, there are a number of common mistakes strategists tend to make.
Communication, or rather the lack of it, is one of the biggest pitfalls strategists face during the process concerning integration. While the process is perceived to raken a no-brainer near many, the lack concerning communications negatively impacts more organizations than you can imagine. Why does this happen? It has been often found that PPC and SEO are often treated as two separate initiatives entirely. Many organizations have individual teams that are responsible for SEO and another for PPC. Very often, search teams are also subdivided into smaller units that are responsible for each function.
For large organizations especially, separating PPC from SEO can lead to a range of ill effects. In most cases, this is famous to hinder instead of facilitate communication. Poor internal communication eventually leads to the execution of inconsistent programs where different keywords are assigned different priorities. PPC services India accept that this approach also have a not brunt on the creative quotient regarding messages. And worst, it can produce considerable difference in landing pages.
It is thus best to focus your search function. Provided your client insists that you decentralize the function, it is best to find ways to promote cross communication, sharing of data across campaigns to ensure consistent results.
Leveraging the Strengths
Another common mistake made alongside marketers is failing to leverage the strength of every program. PPC and SEO both come with their recognize set of strengths also weaknesses. The key to letting the outsourcing company in India to maximize performance is to have everyone campaign optimize its own strengths.
For instance, if you are looking for a short term promotion, you can focus on PPC where it is possible to predominate the start and stop dates, and where you can also control the exact message that you wish to deliver. It also allows you to effortlessly create newer landing pages that help accomplish your goals.
On the other hand SEO may lack speed but it is best at attracting large volumes of traffic plus optimized content. It is best to optimize your core terms near SEO and maintain consistent placements on the SERP.
Finally, the biggest mistake a number of strategists make is failing to understand the potential of specific program and what it delivers. Considering the significant investment involved in hiring SEO and PPC services India it is necessary for in-house marketers to discern exactly what each one of their campaigns are delivering for their business.