We omnipotence know that the lion’s share like web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the scrounge engines what you do, and the inbound links divulge them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.
There’s a lot concerning feedback circa about how to incorporate keyword phrases into your HTML meta tags. But that’s only half the battle. You need to think of these tags qua street-signs. That’s how the search engines view them. They look at your tags further then at your copy. If the keywords you use in your tags aren’t used in your copy, your site won’t be indexed for those keywords.
But the search engines don’t stop there. They also consider how often the keyword phrase is old on the page.
To put it simply, if you don’t pepper your situs with your primary keywords, you won’t appear in the reconnoiter results when a potential customer searches for those keywords.
But how do you write keyword-rich copy without compromising readability?
Readability is all-important to visitors. And after all, it’s the visitors that gain your product or service, not search engines.
By following these 8 simple guidelines, you’ll be able to recondition the copy on your website ensuring it’s agreeable to both search engines and visitors.
1) Categorise your pages Before writing, think about the tower of your site. If you haven’t built your site yet, try to create your pages around vital offerings or benefits. For example, divide your Second Hand Computers site divisor separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit.
2) Fathom out what keywords your customers are searching for Go to www.wordtracker.com and subscribe for a day (this decree only cost you about AUD$10). Type in the scale points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when they’re searching for these things. These are the words you’ll want to use to describe your product or service. (Make sure you read WordTracker’s explanation concerning their results.)
3) Custom phrases, not single words Although this news isn’t specific to the fiber copy, it’s so important that it’s worth repeating here. Why? Well firstly, there’s too much competition for single keywords. If you’re in computer sales, don’t choose “computers” as your principal keyword. Go to Google and search for “computers” and you’ll see why…
Secondly, research shows that customers are becoming more search-savvy – they’re searching for more and more specific strings. They’re learning that by reality more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use “cheap another hand computers” as your primary keyword phrase. This way, you’ll not only stand a chance in the rankings, you’ll also display in much more targeted searches. In other words, a higher interest of your site’s visitors will be people residual cheap second hand computers. (WordTracker’s results will help you choose the most appropriate phrases.)
4) Pick the important keyword phrases Don’t include every keyword phrase on every page. Focus on one or two keyword phrases on everyone page. For your Macs page, focus on “cheap second applause macs”. For the PCs page, focus on “cheap second hand pcs”, etc.
5) Be specific Don’t just say “our computers”. Wherever you would normally say “our computers”, ask yourself if you can get away with saying “our cheap subaltern signature Macs” or “our cheap second palmate PCs”. If this doesn’t affect your readability too badly, it’s worth doing. It’s a fine balance though. Remember, your site reflects the quality of your service. If your site is induration to read, people will infer a land about your service…
6) Use keyword phrases in links Although you shouldn’t focus on every keyword phrase on every page, it’s a good idea to link your pages together with text links. This way, when the search engines look at your site, they’ll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your “Cheap Second Assistance Macs” page, include a text link at the bottom to “Cheap Supporter Hand PCs”. If you can manage it without affecting readability, also include one within the edit of the page. For example, “As well being providing cheap second bimanual Macs, we sell high quality cheap second hand PCs”. TIP: If you don’t lack your links to be underlined and blue, include the following in your CSS file:
Then format the HTML of each link as follows:
As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs.
7) Use keyword phrases in headings Just comme il faut customers rely on headings to contemplate your site, true to do search engines. This means headings play a big part in how the search engines will categorise your site. Attempt to include your primary keyword phrases in your headings. In fact, think approximately inserting extra headings true for this purpose. Generally this will also help the readability of the site because it will help customers scan read.
8) Analytical keyword phrase consistency Once you’ve made a first pass at the copy, run it through a density checker to get some metrics. Visit http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement from at least 3-5% is what you’re looking for. Any less, and you’ll probably need to take another pass.
Follow these guidelines, and you’ll be well on your way to effective SEO copy.
Just remember, don’t overdo it. It’s not easy to judge the balance between copy written for search engines and emulate written for customers. In many cases, this balance will be too difficult to achieve without professional help. Don’t worry,
though. If you’ve already performed your keyword analysis, a professional website copywriter should nvloeden able to work your primary keyword phrases into your copy at no extra charge.